Pros and Cons of Shopify Marketing Tools
Author: Tom HallUnderstand which tools can deliver the best outcomes for your brand, products, and customers.
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Shopify offers a variety of marketing tools to help you grow your online store. In this post, we’ll explore some of the key tools available and how they can benefit your business.
1. Shopify Marketing Tools
Shopify’s marketing automation tools empower merchants to connect with site visitors and customers. This helps marketers stay top of mind with their audience after they visit a site and complete a form. Once they’re on an email list, merchants can group them, send them targeted messages and offers, and even automate key messages to be delivered at important times like Black Friday, Cyber Monday, or any other holidays that are important to their business.
Grow your business by building relationships with your customers through email campaigns, like sending newsletters to customers who sign up for your mailing list.
Forms
Add lead capture forms to your store to build your marketing list.
Segmentation
Understand your customers better by segmenting them based on their behavior, preferences, and more.
Automations
Create automated workflows that deliver predetermined messages at the right time. Simple examples include things like:
^ Welcome messages to someone who just signed up for your list
^ Abandonment emails to people who added a product to a cart but didn’t purchase
^ Thank you emails to go out after a first purchase
Advanced marketing automations can also be created from scratch, built on Shopify Flow.
Inbox
Give your customers the opportunity to chat with you from your online store and the Shop app. You can respond to their messages and send product links, discount codes, and images on desktop, iOS, and Android Mobile app.
Magic
Shopify Magic can help you generate email subject lines and body copy, adjust product pictures, and more throughout Shopify using the power of AI. Just look for the purple star icons to take advantage of its capabilities.
2. Shopify Tools for Reach
If a merchant’s marketing goals include expanding their reach to new audiences and potential customers, these Shopify tools are feature-rich to include in building brand awareness strategies.
Shop
Shop is an integrated shopping solution that allows brands to identify, connect, and convert millions of mobile shoppers. Shop helps buyers discover new brands, seamlessly convert, and optimize the post-purchase experience with pin-point package tracking. Brands can customize their presence and engage customers with mobile-first tools and tactics.
Collabs
Collabs is a Shopify tool that allows you to find and connect with influencers who post content on a variety of platforms. It provides opportunities to evaluate and recruit creators who are a good fit for your brand, build affiliate programs, and pay your creators—all in one place.
3. Shopify Tools for Running Ads
These products for eligible Shopify Plus stores take your marketing strategies to the next level and are particularly effective in connection with other marketing products such as Shop and Collabs. Their primary focus is on bringing in first-time customers and reaching high-interest buyers.
Shop Campaigns
If the store is eligible, they can use Shop Campaigns to create offers and ads that help increase sales of first-time customers on Shop at a predictable customer acquisition cost and return. Extend campaign reach to platforms like Meta and Instagram and only pay for conversions. Shop Campaigns take minutes to set up and require little management, making it easy to establish and grow a new acquisition channel.
Audiences
Shopify Audiences is a marketing app that helps merchants maximize ad performance and find more customers on top ad platforms.
You can maximize results with custom audience lists generated by powerful algorithms and millions of commerce signals only on Shopify. Using Audiences, merchants can drive up to 2x more retargeting conversions, increasing their orders for every marketing dollar spent on retargeting. Merchants can also cut customer acquisition costs by up to 50%.
Using the Benchmarks dashboard, they can also pinpoint where to make improvements by comparing ad performance to similar stores or industry groupings and exploring ad trends with historical data.
4. Additional Shopify Tools
These advanced products support many business strategies but partner well with other marketing tools already introduced in this course. These are not products anyone would begin with but will make any marketing strategies already built into their day-to-day more effective, efficient, and creative.
Shopify Flow
Shopify Flow is a platform that allows a merchant to automate tasks and processes across a wide range of Shopify products and features. This is especially valuable to marketers who want to automate complex and highly targeted workflows, both for marketing and operational use cases.
Shopify App Store
Shopify has an app store with an entire ecosystem of apps to take a store even further toward meeting their marketing goals. The Shopify App Store connects a merchant to popular tools used by merchants across Shopify. If you can imagine it, there’s an app for it.
