Custom builds · Fractional CTO

The custom MVP you always wanted.

I’m Tom Hall — a senior engineer who has spent ten years shipping software for an airline, a telehealth platform, and my own SaaS (acquired in 2021). I build the custom apps and integrations your business needs next: too complex to DIY with AI, nowhere near a $100k agency quote. You own everything I build.

Tom Hall
$50M+Revenue shippedin revenue-driving features delivered at Breeze Airways. I scope work that actually moves the needle for the business.
10+Years buildingacross travel ops, civic SaaS, healthcare analytics, and small-business sites. I’ve seen what works.
2021Founder exitElectask — a county-elections SaaS I built and ran — acquired after 3 CA counties signed renewing contracts.
Burleson, TXBased inServing the Fort Worth area — happy to meet in person.

// sound familiar?

You found product-market fit. Your software didn’t keep up.

  • Your “system” is five SaaS subscriptions, a pile of Zapier automations, and a spreadsheet only one person understands.
  • The same data gets typed into three different tools — and none of them agree.
  • You tried building it yourself with AI. The demo came easy; the real thing stalled.
  • The app that would actually move the needle got quoted at agency prices — six figures and six months.
  • You need senior technical judgment on tap, but nowhere near enough work for a full-time hire.

// what I build

Custom apps and integrations, built like a product team would.

Built around how your business actually works — not bent to fit generic software. I scope, design, build, and hand off myself: senior-level work without the agency layer, here in DFW.

The MVP that tests your next move

Custom MVPs & new products

A real, shippable first version of the product or tool you’ve been sketching — scoped tight, live in weeks, built to grow instead of being thrown away.

↳ Founded and sold Electask — SaaS used by 3 California county election offices.

Your tools, finally talking to each other

Integrations & glue code

The custom layer that connects your CRM, billing, ops tools, and spreadsheets — so data stops getting re-typed and your reports stop disagreeing.

↳ Built service integrations across airline ops systems at Breeze Airways.

Internal tools your team actually uses

Dashboards, portals & back-office apps

The spreadsheet that runs the company, turned into real software — logins, permissions, an audit trail, and one source of truth.

↳ Shipped Breeze’s ops board and airport kiosks; Refill’s platform serves 200+ practices.

AI where it actually pays off

AI features & automation

LLM-powered intake, drafting, and workflow automation built into the systems you already run — applied where it makes money, not where it demos well.

↳ Head of Engineering at Refill, shipping AI-assisted telehealth tooling today.

The kind of thing I build.

Refill · 2026

Custom telehealth prescribing platform and patient portal

The problem

Practices want to prescribe GLP-1 medications, peptides, and controlled substances online, but the existing telehealth platforms are too rigid and expensive for both big and small practices.

What I built

A custom telehealth prescribing platform with all the tools a practice needs to manage patients, prescriptions, and refills — plus a patient portal for intake, marketing, and secure messaging. Built on React, Node, Postgres, and AWS.

Result

Fully live with 200+ practices, well over 40,000 patients, and tens of thousands of prescriptions.

refill.co — scale telehealth on autopilot↗ The live site — refill.co

// the first step

Start with a Systems Audit.

Before anyone writes code, I map what you have and what it’s costing you. In one to two weeks you get:

  • A plain-English map of your current stack — every tool, integration, and spreadsheet, and how data actually moves
  • Where it’s leaking time and money, ranked by what it costs you
  • A prioritized build roadmap with honest estimates — including what to buy off the shelf instead of building
  • A document you own outright — use it with me, another developer, or your own team

Systems Audit

from $1,500fixed fee · 1–2 weeks

It starts with a free intro call to make sure the audit is even worth your money.

// ways to work together

Pick the engagement that fits. Prices in the open.

Systems Audit

from $1,5001–2 weeks

A map of your stack, where it leaks money, and a prioritized roadmap with real estimates. Yours to keep — use it with me or anyone.

Focused build

$10k–$30k4–6 weeks

One well-scoped app or integration: an MVP, a customer portal, the glue between two systems. Fixed fee, agreed up front.

Bigger build

$30k–$60k8–12 weeks

Multi-phase work: a product with several moving parts, or replacing a duct-taped stack one piece at a time.

Retainer & fractional CTO

from $3k/moongoing

Ongoing development from $5k/mo, or fractional CTO from $3k/mo — architecture, vendor calls, hiring help, and a senior engineer who already knows your stack.

// how it works

No agency bloat. No junior devs. No lock-in.

You own everything

The code, the infrastructure, the data — yours from day one. No lock-in, no held-hostage logins.

You work with the engineer

No agency, no account manager, no junior devs learning on your dime. The person on the call is the person writing the code — and I’m in DFW, happy to meet in person.

Fixed scope, fixed price

Every phase is scoped and priced before it starts. No hourly meter, no surprise invoices.

Senior judgment included

A decade of shipping means I’ll tell you what not to build — and when off-the-shelf is genuinely good enough.

// questions owners ask

The fine print, up front.

What happens on the intro call?

A free 15-minute call, one-on-one. You tell me what you’re trying to build and what you’re running today; I tell you honestly whether it’s a fit and what I’d do first. If the right answer is “don’t hire me,” you’ll hear that too.

What does the Systems Audit include?

A map of your current stack and how data actually moves through it, where it’s costing you time and money, and a prioritized build roadmap with honest estimates — including anything you should buy off the shelf instead of building. Fixed fee from $1,500, done in one to two weeks, and the document is yours to use with anyone.

How much does a build cost?

A focused build — one well-scoped app or integration — runs $10k–$30k over 4–6 weeks. Bigger multi-phase work runs $30k–$60k over 8–12 weeks. Every project is a fixed fee agreed up front — no hourly billing, no surprises.

What does “fractional CTO” mean here?

Senior technical leadership a few hours a week without the full-time hire: architecture decisions, reviewing vendor and agency quotes, hiring help, and a roadmap someone is actually accountable for. Fractional CTO starts around $3k/month; ongoing development retainers run $5k–$10k/month depending on scope.

Can’t I just build this myself with AI?

Maybe — and if I think you can, I’ll say so on the call. AI tools are genuinely good at prototypes. Where they stall is production: auth, payments, data modeling, integrations with your existing systems, and the edge cases that show up with real customers. That gap is exactly the work I do.

Will you work with the systems we already have?

Yes — that’s usually the point. Most engagements integrate with the CRM, billing, and ops tools you already run rather than ripping them out. Almost anything with an API can be connected; I’ll confirm specifics on the first call.

Do I own the code when it’s done?

Yes — full ownership transfers to you, and the IP terms are spelled out in the engagement letter before any work starts. That includes the audit roadmap: it’s yours even if you never hire me to build it.

What happens after launch?

You’re not stranded. Hand-off comes with documentation and a walkthrough, and most clients keep a monthly retainer for fixes, improvements, and new features. Either way you own the system and can take it anywhere.

Do we have to be in DFW?

No — everything works over video. But I’m based in Burleson, and for DFW businesses the audit and working sessions can happen at your office, in person.

// let’s talk

Ready to replace the duct tape?

Book an intro call — 15 minutes, no pitch. Tell me what you’re trying to build; I’ll tell you honestly whether it’s a fit and what I’d do first. Local to DFW, so the first meeting can be in person.

Call 951-215-8821