Custom software studio, Dallas–Fort Worth
We design and build the internal tools, integrations and AI features that established businesses run on. A small senior team, a fixed price before we start, and everything we build is yours.
You found product-market fit. Your software didn’t keep up. If any of this sounds familiar, you’re who we built the studio for.
Four kinds of work, each backed by real systems already shipped and running in production.
AI features & automation
LLM-powered intake, drafting and workflow automation built into the systems you already run, applied where it makes money rather than where it demos well.
Shipping AI-assisted telehealth tooling today at Refill.
Focused builds & new products
A customer portal, an internal tool, the first version of the product you’ve been sketching. Scoped tight, live in weeks, and built to grow instead of being thrown away.
Founded and sold Electask, used by three California county election offices.
Integrations & glue code
The custom layer that connects your CRM, billing, ops tools and spreadsheets, so data stops getting re-typed and your reports stop disagreeing.
Service integrations across airline operations systems at Breeze Airways.
Dashboards, portals & back-office apps
The spreadsheet that runs the company, turned into real software: logins, permissions, an audit trail and one source of truth.
Breeze’s ops board and airport kiosks; Refill’s platform serves 200+ practices.
Our duct-tape audit.
Before anyone writes code, we map what you have and what it’s costing you. In one to two weeks you get:
It starts with a free intro call, to make sure the Blueprint is worth your money.
Every engagement is scoped and priced before it begins. No hourly meter, and no surprise invoices.
Audit and roadmap
A map of your stack, where it leaks money, and a prioritized roadmap with real estimates. Yours to keep.
DetailsOne focused system
A customer portal, an internal tool, the glue between two systems. Fixed fee, agreed up front.
DetailsMulti-phase work
A product with several moving parts, or replacing a duct-taped stack one piece at a time.
DetailsRetainer or fractional CTO
Ongoing development, or senior leadership for architecture, vendor calls and hiring, from a team that already knows your stack.
DetailsWhat a Build looks like
Off-the-shelf CRMs are built for everyone, so they fit no one exactly. A custom one knows your stages, your pricing and your paperwork, and becomes the system the rest of your tools report to.
Most of our clients have already tried an agency, a freelancer or building it themselves. Here’s what we do differently.
The code, the infrastructure, the data. Yours from day one, with no lock-in and no logins held hostage.
No account managers and no juniors learning on your dime. The people on the call are the people writing the code.
Every phase is scoped and priced before it starts. No hourly meter, no surprise invoices.
A decade of shipping means we’ll tell you what not to build, and when off-the-shelf is genuinely good enough.
A free fifteen-minute call with Tom, our founder. You tell us what you’re trying to build and what you run today; we tell you honestly whether it’s a fit and what we’d do first. If the right answer is “don’t hire us,” you’ll hear that too.
A map of your current stack and how data actually moves through it, where it’s costing you time and money, and a prioritized roadmap with honest estimates, including anything you should buy off the shelf instead of building. Fixed fee of $1,500, done in one to two weeks, and the document is yours to use with anyone.
A Build, one well-scoped app or integration, runs $10k–$30k over 4–6 weeks. A Flagship, multi-phase work, runs $30k–$60k over 8–12 weeks. Every project is a fixed fee agreed up front: no hourly billing, no surprises.
Senior technical leadership a few hours a week without the full-time hire: architecture decisions, reviewing vendor and agency quotes, hiring help, and a roadmap someone is actually accountable for. It’s part of a Partnership, from $5,900/mo; ongoing development Partnerships run $5,900–$31,500/mo depending on hours.
Maybe, and if we think you can, we’ll say so on the call. AI tools are genuinely good at prototypes. Where they stall is production: auth, payments, data modeling, integrations with your existing systems, and the edge cases that show up with real customers. That gap is exactly the work we do.
Yes, that’s usually the point. Most engagements integrate with the CRM, billing and ops tools you already run rather than ripping them out. Almost anything with an API can be connected; we’ll confirm specifics on the first call.
Yes. Full ownership transfers to you, and the IP terms are spelled out in the engagement letter before any work starts. That includes the Blueprint: it’s yours even if you never hire us to build it.
You’re not stranded. Handover comes with documentation and a walkthrough, and most clients keep a Partnership for fixes, improvements and new features. Either way you own the system and can take it anywhere.
No, everything works over video. But we’re based in Burleson, and for DFW businesses the Blueprint and working sessions can happen at your office, in person.
Book an intro call: fifteen minutes, no pitch. Tell us what you’re trying to build, and we’ll tell you honestly whether we’re a fit and what we’d do first.